HSO acquires leading Canadian Microsoft Partner CRM Dynamics Ltd

Acquisition of Canada’s Largest Independent Microsoft Dynamics 365 CE Partner Expands HSO’s Footprint and Service Capability in North America.

Amsterdam, Netherlands and Toronto, Canada, October 26, 2021: CRM Dynamics Ltd has established itself as a leader in the design and implementation of CRM solutions based on Microsoft Dynamics 365. Serving industries such as Financial Services, Public Sector, Professional Services and Manufacturing, the company has successfully completed over 700 CRM implementations, with a clear focus on delivering business solutions faster and more cost effectively using industry blueprints. CRM Dynamics Ltd is a premier Microsoft Gold partner and a member of Microsoft’s elite Inner Circle.

Bill Gardner, Co-CEO CRM Dynamics comments “For over 15 years, CRM Dynamics Ltd has served customers throughout Canada. By becoming part of the HSO family, we can immediately address the growing and global needs of Canadian businesses, leveraging deep industry expertise and more expansive global delivery capabilities across the full Microsoft platform, plus, critical 24×7 customer support. At the same time, we can provide local support to existing HSO clients operating in Canada.”

Peter J. ter Maaten, founder and CEO of HSO, adds “We are delighted to welcome Bill and the CRM Dynamics family to HSO. Their expertise and proven capability in Sales, Marketing, Customer Service and Field Service solutions strengthen our capabilities in a strategic market. We are excited for the opportunities that lie ahead.”

After 18-months of severe disruption caused by the global pandemic, the need for companies of all sizes, across all industry-sectors, to accelerate the impact of digital transformation is paramount, as businesses look to identify new revenue streams and safeguard existing ones.

Peter J. ter Maaten continues “Our vision is clear. We aim to become the leading global provider of business and digital transformation services leveraging the Microsoft platform, combining industry expertise, business process and best practices to provide our clients with a global business partner that can accelerate the impact of digital transformation.”

The acquisition of CRM Dynamics Ltd further strengthens HSO’s presence in North America and is the third such acquisition in the region since receiving significant investment from leading technology investment company The Carlyle Group in 2019.

About CRM Dynamics Ltd

CRM Dynamics is a Gold Certified Microsoft partner with Dynamics 365 implementation experience across Canada. Founded in 2007 by founders Bill Gardner and Dirk Schrader, CRM Dynamics has grown to be the largest independent partner in Canada. They are a member of Microsoft’s elite “inner circle” membership representing the top 1% of Microsoft Partners globally. The team won the Microsoft Canada Impact Award for Business Applications in 2021.

With cross-Canada consulting team, CRM Dynamics has brought Dynamics 365 solutions to some of the most recognized names in the country. Dedicated to implementing solutions that deliver value to customers, CRM Dynamics focuses on Sales, Marketing, Customer Service, Field Service, ERP, Portal, and Power Apps built within the Microsoft Dynamics platform.

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About HSO

HSO is a Business Transformation Partner with deep industry expertise and global reach, leveraging the full power of Microsoft technology to transform the way in which people work and how businesses operate, ultimately driving improvements in business performance for our clients.

HSO helps companies modernize business operations, adopt intelligent automation, deliver real-time performance insights and connect the enterprise – accelerating the impact of digital transformation based on Microsoft Dynamics 365, Microsoft 365, and Microsoft Azure.

Founded in 1987, HSO has more than 1,200 professionals throughout Europe, North America, and Asia and is one of the world’s top business solution and implementation partners and a member of Microsoft’s elite Inner Circle representing the top 1 percent of partners worldwide.


Paul Hope
Group Head of Marketing

CRM Dynamics
Rob Triggs
Vice President Sales and Marketing

Darren Gooding is VP of Delivery for HSO | ProServ, leading the company’s CRM delivery across the legal, AEC, consulting, and accounting markets. Darren applies his 25 years of experience and HSO’s industry focused intellectual property to successfully deliver large-scale, global engagements that ensure customer success.

As Vice President of Human Resources for HSO, Kristen Ramerini is responsible for initiatives including recruitment, onboarding, professional development/career progression, performance management, culture, and employee retention. Prior to her position with HSO, she worked in human resources and recruiting for Seviroli Foods on Long Island and CCN, Inc. in New York City. She holds an MA in Industrial/Organizational Psychology from Hofstra University and is PHR certified.

Amy Spencer leads the team that is responsible for go-to-market strategies, messaging, and demand generation in the US.

Amy earned a Bachelor of Arts degree in Communications from The College of New Jersey and has 25+ years of experience in marketing management for technology and professional services companies.

In his role as Chief Operating Officer, Sean Skiver brings nearly 25 years of broad Microsoft Dynamics experience to provide strategic leadership around product development and client delivery services across the organization’s solutions and industry segments.

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John Aschenbrener is Director of Delivery Services for HSO | ProServ. John brings over 20 years of Microsoft Dynamics project and program management, consulting, and architect experience to his current role where he is responsible for driving PMO standards, methodology, and overall project delivery.

Gary Mills serves as Senior Vice President of Finance, Planning & Analysis for HSO | ProServ. Gary’s diverse industry background brings a unique perspective to the company, with more than 30 years in corporate finance, banking and commercial real estate.

A highly respected Microsoft Dynamics veteran, Jen Wisemore serves as CAO for HSO | ProServ. Jen was instrumental in the launch of’s US subsidiary in 2007 and has served in a wide variety of roles within Microsoft Dynamics consultancies across sales, pre-sales, program management, and leadership capacities.

Paramesh Rajan is Director of ERP and HR Products at HSO | ProServ. Paramesh has served in many Microsoft Dynamics project and program management roles over the past 20 years, and currently drives the development of the organization’s vertical ERP and HR solutions and outsourced development services.

Joe Stuckey is EVP and Director of CRM Product Development for HSO | ProServ, leading the company’s CRM product development efforts across the legal, AEC, consulting, and accounting markets. Joe leverages the power of Microsoft Dynamics and Power Platform technologies to design and develop purpose-built industry solutions.

Jan Dahl Sorensen’s deep experience with Microsoft Dynamics gives him a unique foundation to guide the HSO | ProServ client success team. As part of the original development team under Damgaard Data, Jan has been working with the Microsoft Dynamics ERP solutions since 1995.

Andy Yeomans brings nearly 20 years of Microsoft Dynamics sales and marketing experience to lead the HSO | ProServ sales organization. Under Andy’s leadership, the organization has shown strong growth and has consistently been recognized by Microsoft as a top performing partner, winning multiple Microsoft Inner Circle and Partner of the Year awards.

Whit McIsaac is CEO of HSO | ProServ and brings over 20 years of leadership experience in the Microsoft Dynamics ecosystem to drive the group’s overall business strategy. Whit was Co-founder and CEO of aec360 and legal360 prior to merging these practices into, where he served as CEO of the Americas prior to launching HSO | ProServ.

In his role as CFO of HSO | ProServ, Brian Lounds leverages deep experience implementing Microsoft Dynamics ERP solutions to drive excellence into the organization’s financial and practice management practices. Having worked with Dynamics solutions since 1998, he has a strong understanding of technology solutions and their application
to business initiatives.